25 04, 2017

Bridging The Digital Gap Between Branding and Marketing

By | 2017-04-24T16:03:48+00:00 April 25th, 2017|Industry News|

Content marketing is nothing short of new. Rooted in advertising and the arrival of salesmanship in the business world, top tier brands and agencies have long since been working together. Their task: Capture the heart and mind of their audience. […]

20 03, 2017

We’re partnering with CharlotteFive!

By | 2017-04-13T10:54:47+00:00 March 20th, 2017|Industry News|

At TalenAlexander, we’re all about innovation. Through collaborative projects and the sharing of information, we’ve experienced growth in business expansion, talent retention, and ROI. And one of the ways TA owner Jason Ramsey has realized we can make a greater impact is by becoming embedded in the local community. That’s why we’re excited to [...]

14 03, 2017

How to Respond to your Comment Section

By | 2017-03-24T22:02:07+00:00 March 14th, 2017|Industry News|

The tricky part is that your social profiles act as the face of your brand. So how do you keep it blemish free? You don’t – people will always complain. It’s what you do after the complaint  that matters. – Jade Furubayashi, Simply Measured To comment or not to comment, that [...]

8 03, 2017

7 Ridiculously Sexist Advertisements That Will Make You Cringe

By | 2017-03-24T21:33:36+00:00 March 8th, 2017|Industry News|

“Perhaps I can stay by the fire and mend your socks and scream if I hear any strange noises.” Kristin Cashore, Graceling So, if you’re a woman, you’re supposed to cook, clean, and take care of the household chores. For awhile this had been standard industry practice. Aren’t we all [...]

28 02, 2017

A look at Art and Marketing through Product Placement

By | 2017-03-24T21:59:45+00:00 February 28th, 2017|Throwback Thursday|

Whether or not you notice, at some time or another while viewing a movie or television program there are subtly placed ads. These paid for endorsements are known as product placement and differ from commercials in that they’re woven into the fabric of the story you’re being told. However, in the case of [...]

21 02, 2017

6 Evergreen Branding Lessons From Marketing Master David Ogilvy

By | 2017-03-24T21:38:45+00:00 February 21st, 2017|Industry News|

David Ogilvy isn’t referred to as the ‘Father of Advertising’ for nothing. His advertising philosophy stemmed from the four principles of: Creative Brilliance Research Actual Results (for Clients) Professional Discipline Based on these principles, Ogilvy created a rich body of work and left a legacy for  generations to come. In fact, some [...]

14 02, 2017

The 7 Elements to Effective Brand Storytelling

By | 2017-04-06T16:14:05+00:00 February 14th, 2017|Industry News|

We’ve listed The 7 Elements to Effective Brand Storytelling. Use the Legend included in this post along with the corresponding numbers to define the narrative. John was upset he failed his midterm exam, and embarrassed because he was benched from sporting competitions. In order to participate, he must improve his grades by the [...]

7 02, 2017

Hiring the Right Digital Marketing Director

By | 2017-03-24T21:35:28+00:00 February 7th, 2017|Industry News|

In the current advertising world, the position of Digital Marketing Director has developed quite the industry mystique. To start, you may have heard a number of associated names like, Content Manager Content Strategist Chief Content Officer Content Marketing Manager Chief Story-Teller Brand Journalist Managing Editor Director of Content Marketing Editorial Director Web Content [...]