20 03, 2017

We’re partnering with CharlotteFive!

By | March 20th, 2017|Industry News|

At TalenAlexander, we’re all about innovation. Through collaborative projects and the sharing of information, we’ve experienced growth in business expansion, talent retention, and ROI. And one of the ways TA owner Jason Ramsey has realized we can make a greater impact is by becoming embedded in the local community. That’s why we’re excited to [...]

12 01, 2017

How Are You Encouraging Brand Loyalty in 2017?

By | January 12th, 2017|Industry News|

Have you ever heard the expression, “It’s better to sell a man five cars in his lifetime than one car that day”? As a business owner, it’s great to close a sale, but it’s even better to develop a relationship and make multiple sales with a customer throughout the business’ lifetime. [...]

21 12, 2016

How Amazon Has Impacted Holiday Shopping

By | December 21st, 2016|Industry News|

The themes of fellowship, gratitude, and love have symbolically become represented through the act of gift-giving, and no one understands this concept better than Amazon. Every holiday season we are greeted with a wave of products, new and old, via holiday marketing campaigns. As the seasonal spirit slowly overtakes pop culture [...]

15 12, 2016

5 Merry Ways Product  Marketers Can Help Drive Sales in The Holiday Season

By | December 15th, 2016|Industry News|

Whether you’re a big brand or small one, hopefully you set your sights on the holiday season early. While it is the season for merriment and spending time with friends and family, it is also ‘Open Season’ for marketers trying to connect or reconnect with customers. The game plan is different for [...]

8 12, 2016

5 Digital Marketing Tips to Keep in Mind When Marketing for Seniors

By | December 8th, 2016|Industry News|

If you thought that marketing in the digital age is for the young, think again. In today’s world, 60 is the new 40! Seniors, comprised of the post-World War 2 Baby Boomer generation, have some astonishing statistics to their credit, which include, but are not limited to the following: 9 million Seniors (ages 51-69) reside in the [...]

30 11, 2016

Marketing Campaigns Aimed At Children

By | November 30th, 2016|Industry News|

In stark contrast to the marketing campaigns that are targeted towards adults, the ones that cater to children as their target audience, need more scrutiny and regulations. After all, children, tweens and teenagers have impressionable minds. As a general rule, most of these campaigns utilize cartoon mascots, characters from literature and pop culture, [...]

16 11, 2016

7 Crazy Examples Of Limited Edition Marketing  

By | November 16th, 2016|Industry News|

Scarcity sells. This is an age-old belief leading brands — especially for luxury goods — to churn out limited edition products year after year. This marketing strategy is used by companies internationally and there are examples aplenty of brands who have made an effort to capture their target audience’s attention with exclusive [...]

8 11, 2016

Brand Integrity: How to be Political Without Taking a Stance

By | November 8th, 2016|Industry News|

Every four years the American political climate heats up, revealing starkly contrasting views on a variety of issues. Presidential, gubernatorial, and municipal elections are collectively held the second Tuesday of November with voters casting ballots for their preferred candidates. This is preceded by months, or years, of campaigning wherein the voting population [...]