17 01, 2017

5 TED Talks To Help You Rethink Digital Marketing

By | 2017-03-24T21:52:18+00:00 January 17th, 2017|Industry News|

Digital marketing is expanding everyday with technical advancements in web and mobile applications. For this reason, marketers themselves must be fluid and dynamic with the changing times. However, how can you differentiate yourself from the pack when using the same strategy or communications mediums  that the entire industry has adopted? Sometimes in situations such as [...]

12 01, 2017

How Are You Encouraging Brand Loyalty in 2017?

By | 2017-02-09T17:58:42+00:00 January 12th, 2017|Industry News|

Have you ever heard the expression, “It’s better to sell a man five cars in his lifetime than one car that day”? As a business owner, it’s great to close a sale, but it’s even better to develop a relationship and make multiple sales with a customer throughout the business’ lifetime. [...]

21 12, 2016

How Amazon Has Impacted Holiday Shopping

By | 2017-02-09T17:59:55+00:00 December 21st, 2016|Industry News|

The themes of fellowship, gratitude, and love have symbolically become represented through the act of gift-giving, and no one understands this concept better than Amazon. Every holiday season we are greeted with a wave of products, new and old, via holiday marketing campaigns. As the seasonal spirit slowly overtakes pop culture [...]

15 12, 2016

5 Merry Ways Product  Marketers Can Help Drive Sales in The Holiday Season

By | 2017-02-09T18:00:35+00:00 December 15th, 2016|Industry News|

Whether you’re a big brand or small one, hopefully you set your sights on the holiday season early. While it is the season for merriment and spending time with friends and family, it is also ‘Open Season’ for marketers trying to connect or reconnect with customers. The game plan is different for [...]

8 12, 2016

5 Digital Marketing Tips to Keep in Mind When Marketing for Seniors

By | 2017-02-09T18:01:40+00:00 December 8th, 2016|Industry News|

If you thought that marketing in the digital age is for the young, think again. In today’s world, 60 is the new 40! Seniors, comprised of the post-World War 2 Baby Boomer generation, have some astonishing statistics to their credit, which include, but are not limited to the following: 9 million Seniors (ages 51-69) reside in the [...]

6 12, 2016

Marketing the Holiday Season

By | 2017-03-24T21:39:43+00:00 December 6th, 2016|Industry News|

The holiday season is upon us and you know what that means?  Marketing efforts are at an all-time high as we near the end of the calendar year.  Every year beginning with Halloween, product-driven campaigns permeate radio, television, print, and more recently, social media.  Consumers happily – depending on who [...]

30 11, 2016

Marketing Campaigns Aimed At Children

By | 2017-02-09T18:02:47+00:00 November 30th, 2016|Industry News|

In stark contrast to the marketing campaigns that are targeted towards adults, the ones that cater to children as their target audience, need more scrutiny and regulations. After all, children, tweens and teenagers have impressionable minds. As a general rule, most of these campaigns utilize cartoon mascots, characters from literature and pop culture, [...]

23 11, 2016

A Decade of Thanksgiving to Remember

By | 2017-03-10T11:38:43+00:00 November 23rd, 2016|Industry News|

Thanksgiving is a time for reflection, fellowship, and being thankful for the good things in your life. Whether you’re spending the holidays with family, friends, colleagues, or whomever, take the time to be appreciative that all you have. As we strive to do better for ourselves, we can forget to take [...]

16 11, 2016

7 Crazy Examples Of Limited Edition Marketing  

By | 2017-01-23T13:06:36+00:00 November 16th, 2016|Industry News|

Scarcity sells. This is an age-old belief leading brands — especially for luxury goods — to churn out limited edition products year after year. This marketing strategy is used by companies internationally and there are examples aplenty of brands who have made an effort to capture their target audience’s attention with exclusive [...]