8 11, 2016

Brand Integrity: How to be Political Without Taking a Stance

By | 2016-11-24T15:38:32+00:00 November 8th, 2016|Industry News|

Every four years the American political climate heats up, revealing starkly contrasting views on a variety of issues. Presidential, gubernatorial, and municipal elections are collectively held the second Tuesday of November with voters casting ballots for their preferred candidates. This is preceded by months, or years, of campaigning wherein the voting population [...]

4 11, 2016

10 Influencers Who Have An Active Presence On Social Media

By | 2016-11-24T15:39:20+00:00 November 4th, 2016|Industry News|

Establishing your brand’s presence on social media — especially when you are a new player — can be extremely difficult. To elaborate, it’s difficult to establish notoriety without the backing of powerful influencers in your industry. Influencers are key thought leaders for big brands and they advocate for a brand, business, product, or [...]

26 10, 2016

Facebook Unveils New-Old Marketplace: 4 Essentials You Need To Know

By | 2016-11-24T15:39:30+00:00 October 26th, 2016|Industry News|

Facebook re-launched its Marketplace feature recently, and it’s been in the news for all the wrong reasons.  Drugs, adult services, and firearms have been bought and sold on the Marketplace.  Justly, the feature has been earning its fair share of flak worldwide. Currently available in four countries – U.K., U.S., New Zealand, and Australia, [...]

19 10, 2016

5 Great Tips to Ace Marketing to Millennials

By | 2016-11-24T15:41:00+00:00 October 19th, 2016|Industry News|

What do the Spice Girls, The Titanic (film), E.T., Pokémon, Windows, and David Beckham all have in common? In one word the answer is – Millennials.  Born between 1977 and 2000, the Millennial generation primarily occupies space in higher education institutions and/or workforce.  According to Forbes, their earning potential and tremendous purchasing power [...]

15 10, 2016

5 Tips to Optimize Your Content for the Visually Impaired

By | 2016-11-24T15:41:33+00:00 October 15th, 2016|Industry News|

Every year in the U.S. during the month of October, we celebrate Halloween and other fall festivities.  While Halloween is a shared tradition for many Americans, something we don’t all share is vision impairment.  On October 15, a lesser known observance occurs annually, White Cane Safety Day – meant to recognize the [...]

12 10, 2016

5 Personalities Who Exemplify Personal Branding

By | 2016-11-24T15:42:05+00:00 October 12th, 2016|Industry News|

Most of the time when we think of branding, we think in terms of a business or organization, but we often overlook personal branding.  Well known CEO’s, political and public figures have all established highly recognizable personal brands, endearing themselves to the general public and the corporate world.  These individuals have consciously positioned their lifestyle – personality, [...]

28 09, 2016

Seven Ways To Increase Your Customer Engagement On Social Media

By | 2016-11-24T15:43:20+00:00 September 28th, 2016|Industry News|

Take a moment and try to imagine the worst case scenario for your social media strategy.  Is it amassing a huge potential customer base? Or is it gaining enough traffic to your website?  In truth, while user engagement may not have crossed your mind, it is indeed what marketers fear most today. [...]

22 09, 2016

Your first response to bad PR is crucial, so what’s your first move?

By | 2016-11-24T15:43:59+00:00 September 22nd, 2016|Industry News|

Bad PR is a nightmare and can catch you off guard, but you want to know the worst part?  When you’re taken by surprise, all of your forthcoming moves are dictated by your aggressor.  And for business owners with reactionary traits, you’re reputation and credibility are tossed into jeopardy when you make decisions by [...]

14 09, 2016

8 Marketing Lessons from the All-Time Best-Selling Children’s Book

By | 2016-11-24T15:45:26+00:00 September 14th, 2016|Industry News|

The fantasy series by J.K. Rowling about a boy wizard – Harry Potter – still continues to excite millions of ‘Potterheads’ around the globe.  With Pottermania far from being over, fans anxiously await in serpentine queues to get their hands on the latest installations of the series. Meanwhile, others patiently wait for their acceptance [...]

26 08, 2016

7 Examples of Product Placement that are Hard to Miss

By | 2016-11-24T15:46:24+00:00 August 26th, 2016|Industry News|

Call it product placement, brand integration or embedded marketing, — it’s all a mater of semantics — with each term referring to an “Advertising technique that is used by brands and businesses to promote their business and service via a non-traditional advertising technique.” – Business Dictionary.  When the opportunity presents itself, businesses will partner with the film [...]