While there are various ways to market and advertise your business, if you can attain customer brand loyalty, half the work is done for you. With loyal customers standing beside you, competition decreases and conversion rates increase, who wouldn’t want that? So how do you effectively produce a loyal following? Read below to learn three simple steps that can help generate loyal customers for your business.
STEP 1: Offer High Quality & Value
First and foremost, the MOST effective way to increase brand loyalty is to offer real value. You may spend hours figuring out financials, hiring passionate staff members, and renting out the best space possible, but without a product or service of high quality, it’s most likely your hard work won’t see the light of day. A good business may sell a popular product every now and then, a great business offers long-term solutions to its customers’ problems. Evaluate your business to ensure that you’re not just promoting a service, but showcasing your commitment to solving the pain-points of your clients by offering helpful advice and related resources. Show your customers you care about what they care about, not just the paycheck at the end of the day. In doing so, you build trust and create an avenue for retaining long-term clients.
STEP 2: Show Your Appreciation
Another great technique many successful businesses have monetized is the appreciation factor. Every individual loves to be rewarded and shown appreciation for work, past services, or in this case, remaining loyal to your business. If you’ve ensured your business is solving the problems of the modern, 21st Century purchaser, then it’s time to introduce the second benefit of your services. What better way to show your appreciation to a faithful client than to give discounts, promotions, and deals – especially for those most deserving of them.
Many businesses create loyalty programs included for all customers who have become a reoccurring client. These programs include various benefits such as birthday discounts, a loyalty card, or even mailed discount cards. By implementing the appreciation factor into your business, you reveal to the client that you recognize their continued loyalty and care to reward them and hopefully inspire their continued business.
STEP 3: Engage and Respond
At this point, you have earned yourself a loyal customer, but with ever-evolving new businesses, technology, and platforms on which to buy, how can you ensure the client stays loyal? This is where many businesses lose their energy, and thus the client’s brand loyalty starts to fade. Just like a family member, or friend, time without communication leads to decreased interest, gaps in the memory, and lack of relevance. The same situation is true with your client relationship, so be sure to consistently engage with them and respond to any questions or concerns they may have.
There are various avenues to maintaining communication. Email blasts, surveys, phone calls or even a chat application on your website are just a handful of ideas you can implement. It’s important to remember a long-term relationship takes long-term effort. While these relationships may involve more work, the reward and certainty of a faithful client are well worth the effort.
Like this rant? Check out some of our other rantz for more tips on how to #LOVEYOURBRAND!