Remember that consistency is key, so be sure your image, colors, logo, and taglines are consistent across all platforms. For example, anyone can easily recognize the Nike Swoosh logo and identify that it is a Nike product or the apple emblem on a Macbook and recognize that it is an Apple product. The same concept can occur with colors as well, like how red and green are associated with Christmas. By assigning specific creative aspects to your business, you allow the consumer to identify with your brand and image.
Every business has a story and a mission. Convey your business’s story with a mission statement or a vision statement highlighting a set of core values your business embodies at the center of everything.
The modern-day consumer is more likely to identify and support a brand that values corporate social responsibility by giving back to their community in some way. Partnering with local organizations, charities, and nonprofits to volunteer, invest, and give back to your community is a great way to showcase your business’s core values as well as gain your customer’s trust.