What Tinder Can Teach You About Personal Branding
Before going into the lessons businesses’ can learn from Tinder (yes you read that correctly), let’s clarify what personal branding actually is. Surprisingly, Wikipedia offers a well-written, concise definition that describes personal branding as,
“the practice of people marketing themselves and their careers as brands…Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.”
If you happen to be a business owner, you most likely built your business around your personal brand. Therefore, the way you present yourself and your personal brand to potential clients will have a direct impact on your business’ success. Not to mention, before a customer even looks at your product, they look for the quality of the name or brand that produced it. Your audience wants to know the business has a face, a human behind it that is trustworthy. This is where the importance of a strong, streamlined, personal brand is vital.
Is your business in a publication? A directory? Maybe on a card in a local coffee shop? How do you compete with all the other listings that lay so closely next to it or above it? What will make your brand the one they want to “swipe right” on and chat with?