A Logo Distinguishes You From Competitors
A powerful logo, is a distinctive one. After all, this little symbol will represent your entire business. And that’s why it shouldn’t be easily confused with another brand. For example, if you are in the archery business and want to use a target as your logo, consider Target’s logo and realize there could be confusion as to which brand is which. While your business’ products and services may not be offered everywhere, a logo can travel across land and sea free of charge. Strong brands, like Nike and Target, are recognized all over the world.
Your logo creates an opportunity for your business to stand out on a larger platform. And a logo that is done well is one that is not generic or overdone, but dares to step outside and be something entirely on its own, something that your customers want to associate themselves with and want others to see. So before you start marketing your business, take the time to really develop your logo. After that, your brand identity will start to fall into place.