Guest Articles and Videos on CharlotteFive

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Johnny Fly: From idea, to passion, to brand

April 2019
Modern. Minimalistic. Cozy. Stylish. These are all vibes you get when you enter the Johnny Fly Co. store on E. 36th Street in NoDa. A unique addition to the neighborhood, in three short years Johnny Fly has made the popular destination a place to call home in the Queen City.

Everyone who frequents the area knows Johnny Fly and has likely seen its team (including security dog Baxter) blending in with patrons at local hot spots. But most importantly, Johnny Fly is an example of a Carolina business that #LOVESTHEIRBRAND. And that’s why TalenAlexander wanted to get to know them.

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#Hashtag, you’re it: How the hashtag can benefit your business on social media

February 2019
You’ve definitely heard all about the hashtag by now. You’ve probably even become the type of person who attaches one to the end of a caption every now and again. But the reason why you should use hashtags may still allude you. If you’re trying to grow a social media presence for your business, you need to know how the hashtag may benefit you.
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How a humble idea has impacted the lives of hundreds of Charlotte families

December 2018

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What you can learn from these 4 brands killing it on social media

February 2018

American best-selling author, successful entrepreneur, and marketing guru Seth Godin perfectly captives the importance of a company’s social media presence writing, “Marketing is no longer about the stuff you make, but about the stories you tell.”

While just about every individual utilizes some platform of social media, every large and successful corporation understands the strategic importance in doing the same.

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4 marketing mistakes that used to make bank

December 2017
If you are lucky enough to have an illustrious career, you may remember simpler times when gathering up new business was all about networking, cold calling, and sending flyers through the mail. Many small businesses were built through local, grassroots campaigns and always paid to be in the Yellowpages.

That was thirty years ago.

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YouTube

Company Culture

December 2017

YouTube
YouTube

Sending out mass press releases is hurting your brand visibility

September 2017

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The top 5 PR do’s and don’ts, according to industry insiders

August 2017

Have you ever wondered why your PR pitch just wasn’t hitting with journalists? Did you click “Refresh” on your email multiple times, hoping for some reporter to bite?

We’ve all been there. We’ve had out-of-the-ballpark hits and definitely some misses. But after learning from some industry insiders, journalists, and news producers about what makes them want to cover a story, we wanted to share their insight with you.

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FaceBook Post

Why Facebook is the ideal place to start advertising for business owners

June 2017

FaceBook Post
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Which social media accounts does your business need?

June 2017

As a business owner, I know one of your biggest priorities is to make sure your business is getting as much visibility online as possible. One of the best ways to do this (besides having a killer website that is SEO and conversion friendly) is by having a strong social media presence. Depending on your target audience, being active on various social media platforms can help you reach an audience that you would otherwise have a difficult time reaching.

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Facebook Post

Tips on how to build your brand on social media.

May 2017

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Social media trends to help you dominate 2017

April 2017

I’ve come to learn that one of the greatest early indicators of success in marketing has been a willingness to adapt. To elaborate, trendspotting is an invaluable skill to marketers in order to reach a target audience. Paying close attention to social media trends in 2017 allows your business to take advantage of the generational shifts in purchasing power.

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Top 3 Agency Tricks to Get More Followers on Instagram

February 2017

Have you ever liked a picture on Instagram and later received a follow request from a complete stranger? What thoughts ran through your head as you pulled up your newest virtual acquaintance’s Instagram feed? If you’re like us, you were definitely excited about the newest addition to your social network. Looking at the follower count when we first signed up for Instagram gave us a high never before experienced.

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