Brand

6 11, 2019

The Importance of Media Partnerships

By |Brand|

  Whether it is a publishing partner, a philanthropic organization, or even a segment on a television show, partnerships build and support businesses. In a media-fragmented culture, delivering to a mass audience is not necessarily the goal anymore. Investing in trustworthy media partners, such as local organization CharlotteFive, increase your conversion rates as they [...]

1 07, 2019

5 Reasons to Rebrand

By |Brand|

Keeping your business modern and fresh can be a daunting task. For many business owners, the word “rebrand” itself sounds like an expensive journey you don’t want to embark on. Well, there's no need to brace for financial impact. Instead, evaluate what aspects need an update by considering the below and don’t waste your [...]

4 02, 2019

3 Effective Ways to Generate Brand Loyalty

By |Brand|

3 Effective Ways to Generate Brand Loyalty #TalenAlexanderTellsAll While there are various ways to market and advertise your business, if you can attain customer brand loyalty, half the work is done for you. With loyal customers standing beside you, competition decreases and conversion rates increase, who wouldn’t want that? So how do you [...]

2 11, 2018

How to Get Potential Clients to “Swipe Right” on Your Personal Brand

By |Brand|

How to Get Potential Clients to “Swipe Right” on Your Personal Brand What Tinder Can Teach You About Personal Branding Before going into the lessons businesses’ can learn from Tinder (yes you read that correctly), let’s clarify what personal branding actually is. Surprisingly, Wikipedia offers a well-written, concise definition that describes personal branding [...]

25 04, 2017

Bridging The Digital Gap Between Branding and Marketing

By |Brand, Industry News|

Bridging The Digital Gap Between Branding and Marketing Content marketing is nothing short of new. Rooted in advertising and the arrival of salesmanship in the business world, top tier brands and agencies have long since been working together. Their task:Capture the heart and mind of their audience. […]

21 02, 2017

6 Evergreen Branding Lessons From Marketing Master David Ogilvy

By |Brand, Industry News|

6 Evergreen Branding Lessons From Marketing Master David Ogilvy David Ogilvy isn’t referred to as the ‘Father of Advertising’ for nothing. His advertising philosophy stemmed from the four principles of: Creative Brilliance Research Actual Results (for Clients) Professional Discipline Based on these principles, Ogilvy created a rich body of work and left a [...]