Brand

December 2018

November 2018

How to Get Potential Clients to “Swipe Right” on Your Personal Brand

By |Brand|

How to Get Potential Clients to “Swipe Right” on Your Personal Brand What Tinder Can Teach You About Personal Branding Before going into the lessons businesses’ can learn from Tinder (yes you read that correctly), let’s clarify what personal branding actually is. Surprisingly, Wikipedia offers a well-written, concise definition that describes personal branding [...]

October 2018

April 2017

Bridging The Digital Gap Between Branding and Marketing

By |Brand, Industry News|

Bridging The Digital Gap Between Branding and Marketing Content marketing is nothing short of new. Rooted in advertising and the arrival of salesmanship in the business world, top tier brands and agencies have long since been working together. Their task:Capture the heart and mind of their audience. […]

February 2017

6 Evergreen Branding Lessons From Marketing Master David Ogilvy

By |Brand, Industry News|

6 Evergreen Branding Lessons From Marketing Master David Ogilvy David Ogilvy isn’t referred to as the ‘Father of Advertising’ for nothing. His advertising philosophy stemmed from the four principles of: Creative Brilliance Research Actual Results (for Clients) Professional Discipline Based on these principles, Ogilvy created a rich body of work and left a [...]

The 7 Elements to Effective Brand Storytelling

By |Brand, Industry News|

The 7 Elements to Effective Brand Storytelling We’ve listed The 7 Elements to Effective Brand Storytelling. Use the Legend included in this post along with the corresponding numbers to define the narrative. John was upset he failed his midterm exam, and embarrassed because he was benched from sporting competitions. In order to participate, he must improve his [...]

January 2017

How Are You Encouraging Brand Loyalty in 2017?

By |Brand, Industry News|

How Are You Encouraging Brand Loyalty in 2017? Have you ever heard the expression, “It’s better to sell a man five cars in his lifetime than one car that day”? As a business owner, it’s great to close a sale, but it’s even better to develop a relationship and make multiple sales with a [...]

November 2016

Brand Integrity: How to be Political Without Taking a Stance

By |Brand, Industry News|

Brand Integrity: How to be Political Without Taking a Stance Every four years the American political climate heats up, revealing starkly contrasting views on a variety of issues. Presidential, gubernatorial, and municipal elections are collectively held the second Tuesday of November with voters casting ballots for their preferred candidates. This is preceded by months, or [...]