Industry News

5 03, 2018

Six Tips for Building Your Brand Identity and Influence

By |Industry News|

Six Tips for Building Your Brand Identity and Influence 1. Develop & Refine Your Message Maybe you’ve recently started your company or perhaps you’ve have been on the market for a while now.  Either way, this first tip should be addressed somewhat frequently. No matter where your brand is, it was started because you [...]

5 02, 2018

4 Marketing Mistakes That Used to Make Bank

By |Industry News|

4 Marketing Mistakes That Used to Make Bank If you are lucky enough to have an illustrious career, you may remember simpler times when gathering up new business was all about networking, cold calling, and sending flyers through the mail. Many small businesses were built through local, grassroots campaigns and always paid to be in [...]

5 01, 2018

The Top 5 PR Do’s and Don’ts, According to Industry Insiders

By |Industry News|

The Top 5 PR Do’s and Don’ts, According to Industry Insiders Have you ever wondered why your PR pitch just wasn’t hitting with journalists? Did you click “Refresh” on your email multiple times, hoping for some reporter to bite? We’ve all been there. We’ve had out-of-the-ballpark hits and definitely some misses. But after learning from [...]

5 12, 2017

Which Social Media Accounts Does Your Business Need?

By |Industry News|

Which Social Media Accounts Does Your Business Need? As a business owner, I know one of your biggest priorities is to make sure your business is getting as much visibility online as possible. One of the best ways to do this (besides having a killer website that is SEO and conversion friendly) is by [...]

5 11, 2017

Top 3 Agency Tricks to Get More Followers on Instagram

By |Industry News|

Top 3 Agency Tricks to Get More Followers on Instagram Have you ever liked a picture on Instagram and later received a follow request from a complete stranger? What thoughts ran through your head as you pulled up your newest virtual acquaintance’s Instagram feed? If you’re like us, you were definitely excited about the newest [...]

25 04, 2017

Bridging The Digital Gap Between Branding and Marketing

By |Brand, Industry News|

Bridging The Digital Gap Between Branding and Marketing Content marketing is nothing short of new. Rooted in advertising and the arrival of salesmanship in the business world, top tier brands and agencies have long since been working together. Their task:Capture the heart and mind of their audience. […]

20 03, 2017

We’re partnering with CharlotteFive!

By |Industry News|

We're partnering with CharlotteFive! At TalenAlexander, we’re all about innovation. Through collaborative projects and the sharing of information, we’ve experienced growth in business expansion, talent retention, and ROI. And one of the ways TA owner Jason Ramsey has realized we can make a greater impact is by becoming embedded in the local community. That’s why [...]

8 03, 2017

7 Ridiculously Sexist Advertisements That Will Make You Cringe

By |Industry News|

“Perhaps I can stay by the fire and mend your socks and scream if I hear any strange noises.” Kristin Cashore, Graceling So, if you’re a woman, you’re supposed to cook, clean, and take care of the household chores. For awhile this had been standard industry practice. Aren’t we all [...]

21 02, 2017

6 Evergreen Branding Lessons From Marketing Master David Ogilvy

By |Brand, Industry News|

6 Evergreen Branding Lessons From Marketing Master David Ogilvy David Ogilvy isn’t referred to as the ‘Father of Advertising’ for nothing. His advertising philosophy stemmed from the four principles of: Creative Brilliance Research Actual Results (for Clients) Professional Discipline Based on these principles, Ogilvy created a rich body of work and left a [...]