14 02, 2017

The 7 Elements to Effective Brand Storytelling

By |February 14th, 2017|Brand, Industry News|

The 7 Elements to Effective Brand Storytelling We’ve listed The 7 Elements to Effective Brand Storytelling. Use the Legend included in this post along with the corresponding numbers to define the narrative. John was upset he failed his midterm exam, and embarrassed because he was benched from sporting competitions. In order to participate, he must improve [...]

7 02, 2017

Hiring the Right Digital Marketing Director

By |February 7th, 2017|Industry News|

Hiring the Right Digital Marketing Director In the current advertising world, the position of Digital Marketing Director has developed quite the industry mystique. To start, you may have heard a number of associated names like, Content Manager Content Strategist Chief Content Officer Content Marketing Manager Chief Story-Teller [...]

24 01, 2017

Want to Know The Secret To Crafting Perfect Headlines?

By |January 24th, 2017|Industry News|

Want to Know The Secret To Crafting Perfect Headlines? Did you notice anything in particular about the preceding headlines? Well beyond the fact that they’re all taking from printed publications, they’re all pretty abysmal. So, where is it that these headlines are missed the mark?  Each of these titles offers far [...]

17 01, 2017

5 TED Talks To Help You Rethink Digital Marketing

By |January 17th, 2017|Industry News|

5 TED Talks To Help You Rethink Digital Marketing Digital marketing is expanding everyday with technical advancements in web and mobile applications. For this reason, marketers themselves must be fluid and dynamic with the changing times. However, how can you differentiate yourself from the pack when using the same strategy or communications mediums  that the entire [...]

12 01, 2017

How Are You Encouraging Brand Loyalty in 2017?

By |January 12th, 2017|Brand, Industry News|

How Are You Encouraging Brand Loyalty in 2017? Have you ever heard the expression, “It’s better to sell a man five cars in his lifetime than one car that day”? As a business owner, it’s great to close a sale, but it’s even better to develop a relationship and make multiple sales with a [...]

21 12, 2016

How Amazon Has Impacted Holiday Shopping

By |December 21st, 2016|Industry News|

How Amazon Has Impacted Holiday Shopping The themes of fellowship, gratitude, and love have symbolically become represented through the act of gift-giving, and no one understands this concept better than Amazon. Every holiday season we are greeted with a wave of products, new and old, via holiday marketing campaigns. As the seasonal spirit slowly overtakes [...]

15 12, 2016

5 Merry Ways Product  Marketers Can Help Drive Sales in The Holiday Season

By |December 15th, 2016|Industry News|

5 Merry Ways Product Marketers Can Help Drive Sales in The Holiday Season Whether you’re a big brand or small one, hopefully you set your sights on the holiday season early. While it is the season for merriment and spending time with friends and family, it is also ‘Open Season’ for marketers trying to connect or [...]

8 12, 2016

5 Digital Marketing Tips to Keep in Mind When Marketing for Seniors

By |December 8th, 2016|Industry News|

5 Digital Marketing Tips to Keep in Mind When Marketing for Seniors If you thought that marketing in the digital age is for the young, think again. In today’s world, 60 is the new 40! Seniors, comprised of the post-World War 2 Baby Boomer generation, have some astonishing statistics to their credit, which include, but are not limited [...]

6 12, 2016

Marketing the Holiday Season

By |December 6th, 2016|Industry News|

Marketing the Holiday Season The holiday season is upon us and you know what that means? Marketing efforts are at an all-time high as we near the end of the calendar year. Every year beginning with Halloween, product-driven campaigns permeate radio, television, print, and more recently, social media. Consumers happily – depending on who you [...]