Thank God It’s Friday! We’ve all made it through another work week, and hopefully it was a productive one.
What have you been up to this past week? Did you make your quota, launch a new campaign, or close out an old project? We’d love for you to share with us what’s going in your world as we share what’s been happening here at TalenAlexander.
This week we’d like to share a bit about our friends at BattleRoom MMA.
Who is BattleRoom MMA?
BattleRoom MMA is a top-class family oriented MMA and functional training facility offering unique coaching, training, and strength & conditioning programs.
Two of the core benefits you stand to gain from their MMA and Professional Football training are:
- Increase posterior resistance and enhance central nervous system firing.
- Vastly increase anaerobic lactic threshold for high intensity, short bouts of energy.
Hentie himself is a UFC and TRX certified coach dedicated to his family and faith. In fact, it was the impetus for us beginning relationship.
One of the most overlooked, but important factors in start-ups is creating a strong brand identity from your initial launch. While they had all the wisdom and expertise, help was needed to imprint their vision and values into both a logo and business card.
Through our brand engagement process, we were able to capture the spirit of BattleRoom.
Everyday we face challenges in life, physical and emotional. Whether we’re in the comfort of our own home or in public, we must be prepared to endure the stresses of life. Purpose,tenacity, and joy are a few of the founding principles to success both in the gym and life.
After further brand engagement our clients were inclined to using a creature from the animal kingdom for their logo. Initially leaning toward an eagle, we worked hand in hand through the brand conception stage until both our client and TA had found an agreed upon emblem. The lion.
Opting for a less than pristine font, we incorporated wear and tear into the design. Their business card sports the marks of a seasoned and skilled competitor. And the entire theme is anchored in a hue of blue because,
Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.
The relationship built with BattleRoom MMA has been more than a business opportunity, but a passion project as our CEO at TA, Jason Ramsey, is an advocate of both Mixed Martial Arts and a healthy, positive lifestyle.
In the words of great Chinese military strategist Sun Tzu,
Victory is reserved for those willing to pay its price.