These will help you open every avenue possible to help you become your very own database.
BUT, be a human database. While you want to be the source for information, don’t forget to add some personality and remind your audience that you are a person behind the brand. A personable database is more entertaining and interesting than one that just spits out answers.
To be a passionate, caring, and reliable source of information, will turn up the volume of your voice. The more the consumer is able to connect with your voice, the more he/she will trust the products and services associated with your brand.
You’re already in the business and you know your field well, take your brand to the next level and be a thought leader! All you have to do is speak up with helpful advice and to the right audiences. Be informative, engaging, and consistent. Go get em’ tiger.
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