Industry News

February 2018

4 Marketing Mistakes That Used to Make Bank

By | 2018-02-22T20:52:26+00:00 February 5th, 2018|Industry News|

If you are lucky enough to have an illustrious career, you may remember simpler times when gathering up new business was all about networking, cold calling, and sending flyers through the mail. Many small businesses were built through local, grassroots campaigns and always paid to be in the Yellowpages. That was thirty years ago. [...]

January 2018

The Top 5 PR Do’s and Don’ts, According to Industry Insiders

By | 2018-02-22T20:59:33+00:00 January 5th, 2018|Industry News|

Have you ever wondered why your PR pitch just wasn’t hitting with journalists? Did you click “Refresh” on your email multiple times, hoping for some reporter to bite? We’ve all been there. We’ve had out-of-the-ballpark hits and definitely some misses. But after learning from some industry insiders, journalists, and news producers about what makes them [...]

December 2017

Which Social Media Accounts Does Your Business Need?

By | 2018-02-22T21:07:59+00:00 December 5th, 2017|Industry News|

As a business owner, I know one of your biggest priorities is to make sure your business is getting as much visibility online as possible. One of the best ways to do this (besides having a killer website that is SEO and conversion friendly) is by having a strong social media presence. Depending on your [...]

November 2017

Top 3 Agency Tricks to Get More Followers on Instagram

By | 2018-02-22T21:40:56+00:00 November 5th, 2017|Industry News|

Have you ever liked a picture on Instagram and later received a follow request from a complete stranger? What thoughts ran through your head as you pulled up your newest virtual acquaintance’s Instagram feed? If you’re like us, you were definitely excited about the newest addition to your social network. Looking at the follower count [...]

April 2017

Bridging The Digital Gap Between Branding and Marketing

By | 2017-11-09T08:31:46+00:00 April 25th, 2017|Industry News|

Content marketing is nothing short of new. Rooted in advertising and the arrival of salesmanship in the business world, top tier brands and agencies have long since been working together. Their task: Capture the heart and mind of their audience. […]

March 2017

We’re partnering with CharlotteFive!

By | 2017-04-13T10:54:47+00:00 March 20th, 2017|Industry News|

At TalenAlexander, we’re all about innovation. Through collaborative projects and the sharing of information, we’ve experienced growth in business expansion, talent retention, and ROI. And one of the ways TA owner Jason Ramsey has realized we can make a greater impact is by becoming embedded in the local community. That’s why we’re excited to [...]

How to Respond to your Comment Section

By | 2017-03-24T22:02:07+00:00 March 14th, 2017|Industry News|

The tricky part is that your social profiles act as the face of your brand. So how do you keep it blemish free? You don’t – people will always complain. It’s what you do after the complaint  that matters. – Jade Furubayashi, Simply Measured To comment or not to comment, that [...]

7 Ridiculously Sexist Advertisements That Will Make You Cringe

By | 2017-03-24T21:33:36+00:00 March 8th, 2017|Industry News|

“Perhaps I can stay by the fire and mend your socks and scream if I hear any strange noises.” Kristin Cashore, Graceling So, if you’re a woman, you’re supposed to cook, clean, and take care of the household chores. For awhile this had been standard industry practice. Aren’t we all [...]

February 2017

6 Evergreen Branding Lessons From Marketing Master David Ogilvy

By | 2017-03-24T21:38:45+00:00 February 21st, 2017|Industry News|

David Ogilvy isn’t referred to as the ‘Father of Advertising’ for nothing. His advertising philosophy stemmed from the four principles of: Creative Brilliance Research Actual Results (for Clients) Professional Discipline Based on these principles, Ogilvy created a rich body of work and left a legacy for  generations to come. In fact, some [...]

The 7 Elements to Effective Brand Storytelling

By | 2017-04-06T16:14:05+00:00 February 14th, 2017|Industry News|

We’ve listed The 7 Elements to Effective Brand Storytelling. Use the Legend included in this post along with the corresponding numbers to define the narrative. John was upset he failed his midterm exam, and embarrassed because he was benched from sporting competitions. In order to participate, he must improve his grades by the [...]