Establishing your brand’s presence on social media — especially when you are a new player — can be extremely difficult. To elaborate, it’s difficult to establish notoriety without the backing of powerful influencers in your industry.
Influencers are key thought leaders for big brands and they advocate for a brand, business, product, or service. It is through the “voice” of influencers that brands gain attention by recommendation (word-of-mouth), ultimately resulting in increased conversions. This is why marketers target influencers first and foremost,and then opt for other Customer Engagement Tactics.
So, today we’ve curated a list of Top 10 Influencers on Social Media from various walks of life.
1. Bill Gates