2. Seniors Deliberate
There is a huge difference between marketing to teenagers and marketing to seniors. Teenagers usually buy impulsively whereas seniors tend to deliberate more before they make any purchase. They will tend to think and weigh the pros and cons before putting their money in it.
Your digital marketing needs to keep this in mind too. The message, the content and its form must be such that it helps the seniors reach their decision in favor of your product or service when the deliberations are going on. Even cultural nuances come into play when you are catering to the needs of this generation.
For instance, if you are thinking of marketing to Japanese market, then one of the best ways to approach them is via affiliate marketing. And when stealth marketing is thrown in the mix, the results are spectacular!