The gist: Mobile marketing opens the door to capturing the attention of millennials. Put your best foot forward, think outside the box, and up your mobile marketing game.
4. Ask for Feedback
Even though millennials love exploring new things, they prefer to make an informed decision when doing so. Organizational transparency and access to information make it so younger generations no longer take things at face value — millennials thrive on reviews. And leaving a review is no burdensome task, as consumers nowadays can readily post their customer experiences on social media apps and websites like Yelp.
The gist: Encourage customer reviews, learn from feedback, and assess your brand equity — If you want a good review, you’re going to have to earn it.
5. Offer Promotional Discounts