Every year in the U.S. during the month of October, we celebrate Halloween and other fall festivities. While Halloween is a shared tradition for many Americans, something we don’t all share is vision impairment. On October 15, a lesser known observance occurs annually, White Cane Safety Day – meant to recognize the achievements of the visually impaired.
White Cane Safety Day was established in 1964 to celebrate the milestone achievements of persons who are/were blind or visually impaired. We are aware closed captions, sign language, and ASL (American Sign Language Interpreters) interpreters exist for persons who are deaf or mute. Yet, when we put our heads together at TalenAlexander, we struggled to think of everyday alternatives for the blind community.
Even with the success of Netflix’s Daredevil series, featuring blind superhero Matt Murdock, we gained no further insight into life for the visually impaired. Murdock having heightened senses and abilities per superhero prerequisite, faces none of the challenges of someone visually impaired. In fact, Murdock faces none of the challenges someone 20/20 vision.
With that sentiment in mind, we decided to do some homework ourselves and learn how to better market to the visually impaired. One of the first things we learned is the U.S. has a blind/visually impaired population of 20.6 million people – over 10% of the total U.S. population. The existing technology for the visually impaired is simply amazing.