In the case of Twitter and potential updates to the app looming on the horizon, you may need to completely overhaul your tweeting strategy to account for the increased character limit — this is only in the event Twitter puts these changes into play.
It may require unlearning prior Twitter strategies and procedures while adopting an updated social media strategy. Dynamism is the name of the game.
The practice of learning and unlearning should be adopted for other social networking platforms too, such as Facebook and YouTube, the latter of which where 360 degree videos are all the rage; the same holds true for virtual reality.
Marketers need to keep up with these (and other) current trends in order to stay abreast of the mediums our target audience prefers to consume content.