It doesn’t matter whether you’ve just started vlogging on YouTube or have already amassed a large following — You still need to have a call-to-action at the end of each video. Ask viewers to subscribe to your channel, visit your web page, provide their contact information, or encourage them to post a comment. If you’re inbound marketing strategy has been successful up to this point, don’t drop the ball! — think of it like leaving a trail of breadcrumbs.
While these are a few of the ways which you can maximize the potential of owning a YouTube channel, the best way to learn the tricks of the trade is through trial-and-error. And of course, knowing what your competition is doing. Have any more points that we can add to the list? Let us know via your comments.