6. AOL in You’ve Got Mail
Once upon a time, internet connectivity was defined by AOL (America Online), and its dial-up orchestra of whirring, screeching, whining dial-up sounds.
A signature feature of AOL’s service was the auto-generated virtual greeting, ‘You’ve Got Mail‘, whenever users logged on to new mail in their inbox. It subsequently became the title of the romantic comedy starring Meg Ryan and Tom Hanks. Based on a play that originally involved snail mail, the movie takes things forward using electronic mail and hence, the title of the film.
The film is another example of a co-branding partnership between a studio (Warner Bros.) and a business-to-consumer brand.