Many Twitter users consider this updated timeline to be a rip-off of Facebook’s Timeline, Twitter’s algorithm-based timeline is more on the lines of resurrecting the ‘while you were away feature’. Instead of tweets lists arranged according to the time, you get to see tweets that are recommended by the platform.
However, designed for users to catch up on tweets that are more inclined towards their interests, the revamped timeline could actually make people Tweet and Retweet more, giving a boost to real-time engagement.
It may take a while for businesses to figure out how the algorithm works and how they can make it to the list of recommended tweets. But once they are there, the chances of getting their tweets retweeted becomes manifold.
Twitter Cards are a marketers’ delight. They can be used to attach high-quality media to Tweets and drive traffic to a business’s website. Summary, app and player card are some of the variants, which Twitter brings to the table and can significantly affect the conversion rates for businesses.
So, maybe, if businesses were to take advantage of the cards and revamped their tweets in the whole ‘card format’, then it may capture their target audience’s attention.
“I heart you” got a new meaning on Twitter!
The star icon for ‘favoriting’ tweets has been changed to hearts. This small, but significant move in the interface was aimed at making Twitter easier to use for newbies. With competitors Facebook, Pinterest and Instagram adopting this universal icon to show interest or like for posts, Twitter won’t be left out.