More often than not, the brand loyalist will post an image of their order proudly displaying their incorrectly spelled name to the Twitter-sphere — complete with hashtags and a Starbucks mention. This unique, collective customer experience has helped the franchise gain immense popularity.
Misspelling people’s name may not include a direct user benefit via Starbucks, but it surely creates a unique, though commonly shared experience. In effect, each customer has their own unique set of names to share with fellow brand enthusiasts.
While we have only touched on two of the many factors affecting brand success in the fast food industry, (color scheme and user experience), there remain others. Of the two we’ve covered can you cite any specific examples that have generated brand loyalty within you? Or better yet, have you noticed this effect in other consumer products?
Share your views with us.