Although social media is the fast-rising go-to for marketers, what they fail to realize regarding email marketing as obsolete is that we all still enjoy receiving a personalized piece of mail in our physical mailboxes, whether from a family member, friend, or business — especially if the latter is offering a deal. It’s a nice change of pace from business communications and billing departments. And this same feeling is shared concerning your email account.
Looking at the chart, it’s evident that the click-through rate of branded email marketing is more successful than non-branded newsletter campaigns. So, how do you go about creating branded email marketing content?
To begin with, it is imperative that you have thoroughly developed your brand. Why? Because your brand affects every aspect of your business from the packaging to deliverables to communication.
That being said, let’s go through a few tips to keep in mind when designing your email marketing campaign: