In 2016, marketing in the digital space has become a force to be reckoned with against traditional (legacy) media outlets. It’s no longer uncommon to view a sponsored ad on Facebook, Twitter, and more recently, Instagram — each platform initially being created as a social network.
That’s not to say marketers everywhere aren’t looking to run ad campaigns on television, newspapers, and billboards — instead it is to denote the conjunction between media landscapes. From tangible to intangible, marketing efforts are visible in politics, entertainment, sports, education, medicine, etc.
It’s not to say that media makes the world go round, but instead that marketing helps spread ideas, technology, and information. That being said, the digital landscape has provided far more autonomy for industry specific branding strategy — without heavy federal regulation by agencies such as the FCC, musicians, politicians, athletes, scholars & academics, and more have taken to the “Wild Wild Web.”
To further elaborate, have a look at this compilation of banned television ads.