Culture is a process of ‘sense-making’ in organizations. Sense-making has been defined as ‘a collaborative process of creating shared awareness and understanding out of different individuals’ perspectives and varied interests.’ Note that this moves the definition of culture beyond patterns of behavior into the realm of jointly-held beliefs and interpretations about ‘what is.’ It says that a crucial purpose of culture is to help orient its members to ‘reality’ in ways that provide a basis for alignment of purpose and shared action.
And now, to summarize that quote with another quote…’We are what we repeatedly do’ – Aristotle
Considering your entire office will be working with your potential marketing director, it is a good practice to allow your entire work force to meet them. This is especially helpful if you’ve already defined a clear set of organizational values which your staff embodies — they are the living, breathing version of your brand.
In reiterating that we specialize in branding, the office culture aspect is rarely included in our rhetoric. However, we leave you with this thought from TalenAlexander‘s Simon Walker,
Branded materials are developed by human capital — your organizational culture. Brand messages and marketing collateral will develop organically if you’ve developed a value system that you adhere to in your work daily.