The themes of fellowship, gratitude, and love have symbolically become represented through the act of gift-giving, and no one understands this concept better than Amazon. Every holiday season we are greeted with a wave of products, new and old, via holiday marketing campaigns. As the seasonal spirit slowly overtakes pop culture from Halloween to New Year’s, discounts are available anywhere and everywhere for the cost-conscious consumer. And it is these conditions that lead to annual shopping extravaganzas, where shoppers battle the elements, limited supplies, and each other for year-end sales.
Unless you’ve been living under a rock, chances are you’re well aware of the ever-expanding reach of Amazon.com, Incservices. And what Amazon understands so well is that consumers not only want the best deals, but the easiest path to obtaining them. Black Friday sales have led to public altercations, created a reseller market, and make gift-giving a difficult process. But for the people we love and care about, many of us are willing to go extreme lengths.
Amazon recognized this years ago, and it’s been the driving force behind their straight-to-market philosophy for decades. Amazon CEO, Jeff Bezos, started what was an online marketplace for books and has grown it into the internet’s #1 online retailer. According to a survey by NetElixir, Inc.,
To understand how Amazon has changed holiday shopping – and shopping in general – let’s take a closer look at the products and services they offer.
Amazon’s flagship service/product is their marketplace, but what makes their marketplace more unique from a brick-and-mortar location? Users can sell their own new or used products alongside Amazon and competitor brands on the marketplace.
Buyers can purchase or sell items within the marketplace. Big brands and small, from the professional to the hobbyist can list items or products for sale. But this isn’t a particularly new feature when compared to marketplaces like Ebayand Facebook. However, Amazon differentiates itself from the respective competition by being more than a software service.
Since their inception, they’ve grown to offer paid-membership services, streaming capabilities, and signature hardware. A few of their most successful services and products include,