5. Tell a Story
Storytelling is a must when you want to breathe life into your brand. When done correctly, a story can immerse your audience, connect with them, spark curiosity, gain trust, and earn credibility, all moving them closer to the sales funnel.
Storytelling>Make Connections>Engage Customers>Build Trust>Earn Loyalty>Increase Conversions>Maximize ROI
For example, GoPro is a brand of cameras whose marketing heavily depends upon storytelling. The company features campaigns based on point-of-view perspective, where the camera plays the role of the protagonist. The video campaigns are so immersive that viewers feel they are in the midst of all the action. Their tagline, Be A Hero, connects with audiences by urging them to take the camera and become the hero of their own story. For instance, this video of a fireman rescuing a kitten connects with the audience on an emotional level by providing a lens into the protagonist’s perspective.
Key takeaways from America’s best action camera manufacturers.