A trending hashtag is usually a “catchphrase” that is being heavily shared in real-time. Being such, there is a likely chance that hundreds and thousands of members of your target audience will be closely following these trending topics. So, why not make the most of it?
If you’re too lazy to search for trending hashtags on social media, try using Hashtag Tracking Tools and save yourself the hassle. However, it’s worth mentioning that trending hashtags can change before you even have time to spell H-A-S-H-T-A-G. Due to the frequency of changes, it’s best to stay on your toes and build a regular routine of searching for the trending hashtags in real-time.
Though, don’t go overboard and spam topics throughout your social network — careful to watch for ‘hashtag hijacking’ as well. Try using using hashtags that are pertinent to your business/industry. Try using a few of these tips to learn proper hashtag etiquette.