You also have to think about salaried positions and ever-rising healthcare costs.
OR, instead you could partner with a marketing agency for the same cost (or even less!) of hiring an in-house employee. For the salary paid to one employee, you could get a team of experienced marketing professionals. Would a newbie Marketing Assistant understand how Facebook’s latest algorithm has affected your audience reach and engagement potential? Well, a good agency will have the necessary technical knowledge base while also implementing a plan to combat changes — Technology, social algorithms, and various advertising platform rules and regulations.
3. You don’t have to rely on inconsistent Freelancers.
To be fair, not all freelancers are inconsistent. TalenAlexander supports the dream of small business and encourages everyone to take a leap of faith and go out on their own. However, due to the nature of a freelancer’s job opportunities/availability (and lack thereof), they may not be able to guarantee a specific turnaround time. Though, when dealing with an agency, adhering to a specific time frame is an expectation and promise.
4. You can concentrate on what you like doing best, and give the agency the grunt work.