4. Adopt The Newest Technology
Now that I have touched on technology, it is important to keep your brand updated on what is out there. The world of technology can be a highly-avoided place for creatives. But make sure to have people within your circle that can help keep the brand up to date on the latest products. Whether you are wanting to invest in the newest technology or not, at least stay in the know. Your competitors may be using a new program that has resulted in an increase of business, don’t let your brand start the race in third place.
5. Be A Storyteller
This is definitely the most talked about component of brand success, as it should be. Communication is key in any business, but especially when you have to constantly showcase who you are, why you are important, and what makes you different. The best way to become a great storyteller, is to collaborate and share ideas. Keep in mind that humor and narrative sell. They will help you persuade clients along with provide context for complex situations you may need to explain. Trust is a delicate thing, but if you have even a small circle to get helpful feedback from, use it! Let people into your creative process and you will be amazed at how much development and improvement it will undergo.
6. Build A Community
One thing that helps when you come across the need for trusted feedback is to have a community you can rely on. This doesn’t just happen organically and as a result, you must choose to create shared experiences with your clients and employees so that these internal circles can begin to form to make your brand more resourceful and creative place. At the end of the day, we long for connection and relationship; therefore, people will be more engaged with a brand that is a part of a larger community and has a larger impact. The presentation of a strong team speaks volumes about the trustworthy culture and passion behind the name. There is an African proverb that comes to mind when I think about building a strong brand. It says, “If you want to go fast, go alone; but if you want to go far, go together.”