Other Social Media Platforms
First, answer this question: Do you sell products or services directly to consumers? If so, you should be utilizing Instagram. Instagram is perfect for product shots and connecting directly with consumers and potential clients. Instagram is the fastest growing social network and while it has fewer users than Facebook, their users are way more likely to engage with brands.
Is your target market aged 12 to 24? Do you create visual content or work in the media or entertainment industries? Great, Snapchat is perfect for you. You can create custom geofilters for brand engagement and also share visually-appealing stories with your audience.
Are you a consultant, freelancer, or looking to connect with industry leaders? Twitter allows you to connect with the movers and shakers in your field and create conversations with them, as well as potential prospects and customers.
*Tip: For a healthy profile make sure to tweet often, chat with industry leaders, and follow relevant hashtags.
Are you a blogger, photographer, or do you sell handmade items? This is the perfect place to showcase your work via pinnable images. Pinterest is 100x more shareable than Twitter and specifically designed for graphics and photography.
Are you in business-to-business sales or provide a service or product mostly to executives? Building a brand on LinkedIn could boost your sales and set you apart as an industry expert. To up your game, we suggest sharing articles you’ve written about your field.
Now that you know a little more about which social media platforms are right for YOUR business, tell us what you think! Which platform do you use the most? Let us know in the comments.