The current Panther emblem was updated in 2012 and as ImageSmithputs it,
However, the Panthers organization have found a way to leave their mark on more than just the gridiron.
The team has previously branded themselves as a more wholesome organization within a league that often finds players, coaches, and owners penalized for violations occurring off the field. In 2011, it was widely noted that owner Jerry Richardson was not in favor of the Panthers draft pick Cam Newton getting any tattoos or growing facial hair.
Here’s an excerpt of the exchange as reported by the ESPN (told to the Charlotte Observer) when Richardson asked the quarterback if he had any tattoos.
Newton: No sir, I don’t have any.
Richardson: Good. We want to keep it that way.
When questioned about free agent Jeremy Shockey’s physical appearance (Shockey has several tattoos including full sleeves visible on the field) Richardson stated,
I’m not a choirboy. I’ve never said I was. And I don’t want a roster of 53 choirboys. I told Jeremy Shockey, ‘Don’t change your personality. It’ll be good for the team. I could do without the tattoos, though.
While Richardson received a bit of flack, it was nothing that disrupted the team chemistry as Newton and the Panthers have continued to improve with each season.