Small Business Week has been a national event occurring during the first week of May since 1953 — a presidential proclamation was made in 1963 officially establishing the week as a national event.
Introduced by the U.S. Small Business Administration as a way to honor distinguished small business owners — events are held in select cities through the country. “More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.”– SBA.gov
The event is now in 63rd (officially 53rd) year of celebration having celebrated some of the best and brightest businesses. At TalenAlexander, we love the entrepreneurial spirit and relish in the opportunity to work with small businesses — we ourselves are a small business.
We are in the business of branding, and far too often have we discovered that small brands just as well as larger ones have trouble defining their brand. This is most often a point of contention with business owners feeling their customers/target audience will conduct business with them based on merit.
While this is partially true, it’s no longer the way commerce works in a sales oriented business world. Think abut the popularity of reality television shows, movies, sporting events, and politics. While the fan bases are typically drawn to these outlets based on a particular interest, they most often gravitate to the most magnetic characters/personalities.