One way to maintain a consistent feed is to develop a theme for your account. Start by creating a list of words that describe your brand along with visual colors. If you’ve already designed a logo and tagline, you can incorporate this marketing collateral into your profile. Using JustFollow’s CMS service, you can gain insight into the window of peak activity among your followers and post when they are most likely to engage with your profile.
A theme will not only distinguish you from your competitors, but allow your following to develop a deepened continuity with your feed. Whether you use a filter, strictly black-and-white images or a particular subject matter, a theme acts to further solidify your digital persona. Additionally, if you choose to update your theme or change your direction, old posts can serve as a marker to your evolution. Think Pablo Picasso’s blue and rose periods.
If you’re bold enough to leave your feed untouched and not delete past photos, then you’re certainly capable of proposing a share-for-share. The SFS method works similar to guest blogging, wherein you invite a prominent expert in your field of interest to post on your website—or vice versa. The SFS method is the greatest reciprocal act you can perform on Instagram, but also the most efficient for all parties involved.
Sharing a popular post from another page provides free promotion for the account being shared, but also provides your account with the potential influx of subscribers from the posted account, and vice versa for your followers. Whereas most of the tips we’ve discussed involve growing your consumer base, reposting content from another page is a great way to grow your network of social media influencers. Developing a network of influencers creates the opportunity for collaboration and innovation. But remember post with consistency. The end goal is to lend credibility to yourself while gaining/becoming an advocate of a like-minded brand.
At TalenAlexander, we’re always in the process of making ourselves better and we want to connect with like-minded individuals, solopreneurs, and brands. So occasionally we cast our net far and wide while other times we define a small target with the hope that our social media will lead us to the right people and vice versa. It’s all dependent upon our (digital) marketing campaign. If you’re interested in fair play social media strategies or need advice in avoiding black-hat techniques, drop us a line at [email protected].