The 2016 Summer Olympics are set to start this August 5th in Rio de Janeiro, Brazil. It is the first time a South American nation is going to host the games with 10,500 athletes from 205 different countries taking part in them. Over a period of 17 days, there will be 306 competitions and 42 sports with Golf and Rugby making a comeback after 112 years and 92 years respectively.
This, ladies and gentlemen, is a haven for marketers!
A detailed study published by Marketing Week reveals the reasons why all marketers, big and small, are making a beeline for the Olympics. Here are the highlights :
This means brands will get opportunities galore to get the attention they want from their target audience. More specifically, it is the advertisements, which can catapult the brands’ engagement, although it may not necessarily convert into increased sales.
One of the key ways brands connect with their target customers comes via emotional advertising.
The Power of Emotion in Advertising