2. Numerous Email Marketing Software Is Available
There is no lack of email marketing software available online at affordable rates. MailChimp, Constant Contact, Vertical Response, Benchmark, Aweber, MailerLite, GetResponse are some of the more popular software choices that are being used by email marketers to boost their campaigns and their bottom line. For instance, by using one of these software applications, they can design beautiful responsive emails, get comprehensive reports, use amazing templates, opt for personalization and auto-response, monitor and track results, etc. This type of software also guarantees security, which is one more reason to use them.
Everyday there are new email marketing companies being added to the roster only because there is a steady demand for the same. Think of it this way – why would people keep building software and marketers using them if email marketing was a dying tactic?
3. More Email Accounts Are Accessed Via Mobile Device Than Desktop