In order to make an impact on your bottom line, your content needs to be both visible and optimized. Regardless of industry, engaging, informative, and/or enlightening content is only useful when it reaches the right audience. The single greatest determinant of whether your content will reach its intended audience is through optimization.
Through dedicated keyword research and SEO best practices, our content optimization service will help your brand achieve increased in (online) visibility, but more importantly, conversions.
However, one of the most important lessons we have learned over the past two decades is that optimization isn’t a one-and-done task, but rather an ongoing process.
Outdated content may lack the necessary information site visitors seek, directly affecting their next decision in the sales funnel – most visitors will leave your site. Google loves fresh content and optimization is the key to maintaining a good ranking. For clients who have not updated their website in a year or more, we perform an audit of your web copy/content and creating a prioritized list of pages that need updating. Content is king, but optimization is key.