SO, WHAT DID WE DO EXACTLY?
The better question is…what didn’t we do? LuciLife was all hands on deck and we loved being able to collaborate with them and bring their vision an all-encompassing home safety brand into reality. The LuciLife team approached TalenAlexander to help develop a killer dual-purpose brand. Not only should the brand be able to stand alone, but it should also be solid enough to leverage other potential products as well. Since the majority of these products would be sold online, we also needed to develope a web presence with flawless design, an engaging user experience, and an intuitive interface. We were able to deliver a streamlined and simplified design concept and build LuciLife from the ground up.
On the flip side, we also developed an all-in marketing strategy. This included an active presence on social media channels, paid online advertisements, creating educational resources, and designing promotional items and marketing materials.