TalenAlexander was proud to partner with Osprey Management, a rapidly growing commercial construction firm owned by a US Air Force veteran. Based in Atlanta, Georgia, Osprey Management works with clients across the Southeast to provide both general contractor and construction management services. Osprey Management has a results-oriented and transparent approach that allows them to serve clients with their industry insight and expert guidance.
SO, WHAT DID WE DO EXACTLY?
We partnered with Osprey to provide an updated logo, a gorgeously designed website with compelling content, and updated collateral to support their sales cycle and enhance their brand visibility. Osprey Management was also adamant that a core part of their messaging be that they will “do what they say they will do.” This is because they not only fully understand their clients, but they understand what is lacking in their own industry: a straightforward approach backed by years of industry expertise.
BUILDING A BRAND
A cool tidbit about Osprey Management? The owner, Kelvin King, had mis mother draw out the original logo. In order to preserve this, TalenAlexander offered a logo refresh, while keeping the heart of the original design. We also honed in on their messaging from their tagline to how they present themselves to potential clients with presenting new taglines and creating all new re-framed website content. By updating their collateral, we were able to streamline their new messaging, color variations, and logo update across all platforms, both traditional and digital.
PERFECTING AN ONLINE PRESENCE (WEBSITE)
TalenAlexander partnered with Osprey Management to refresh their brand and to bring their brand visibility to a wider audience and new level. Not only did we create beautiful custom graphics, as well as client-focused and conversion-friendly content, but we utilized all our techy tricks. We used our cutting-edge tech tools to implement our game plan to enhance their organic SEO growth and better reach potential customers. We were also able to create a space for ongoing content distribution that would enhance their public relations efforts and provide a better platform to showcase their multiple awards and rapid growth.
DESIGNED TO DRIVE BUSINESS
With the Osprey Management logo refresh, streamlined messaging and content, and overall aesthetic facelift, we were able to update their business cards and other promotional and sales material to better reflect this. Osprey Management’s owner, Kelvin King, wanted their mission to be clear on the business card so we worked with him to develop a secondary tagline that would immediately let their core mission and values be known from the first contact with a potential client.