4 02, 2019

3 Effective Ways to Generate Brand Loyalty

By |Brand|

3 Effective Ways to Generate Brand Loyalty #TalenAlexanderTellsAll While there are various ways to market and advertise your business, if you can attain customer brand loyalty, half the work is done for you. With loyal customers standing beside you, competition decreases and conversion rates increase, who wouldn’t want that? So how do you [...]

2 11, 2018

How to Get Potential Clients to “Swipe Right” on Your Personal Brand

By |Brand|

How to Get Potential Clients to “Swipe Right” on Your Personal Brand What Tinder Can Teach You About Personal Branding Before going into the lessons businesses’ can learn from Tinder (yes you read that correctly), let’s clarify what personal branding actually is. Surprisingly, Wikipedia offers a well-written, concise definition that describes personal branding [...]

5 04, 2018

What You Can Learn From These 4 Brands Killing it on Social Media

By |Throwback Thursday|

What You Can Learn From These 4 Brands Killing it on Social Media American best-selling author, successful entrepreneur, and marketing guru Seth Godin perfectly captives the importance of a company’s social media presence writing, “Marketing is no longer about the stuff you make, but about the stories you tell.” While just about every individual utilizes [...]

5 03, 2018

Six Tips for Building Your Brand Identity and Influence

By |Industry News|

Six Tips for Building Your Brand Identity and Influence 1. Develop & Refine Your Message Maybe you’ve recently started your company or perhaps you’ve have been on the market for a while now.  Either way, this first tip should be addressed somewhat frequently. No matter where your brand is, it was started because you [...]

5 02, 2018

4 Marketing Mistakes That Used to Make Bank

By |Industry News|

4 Marketing Mistakes That Used to Make Bank If you are lucky enough to have an illustrious career, you may remember simpler times when gathering up new business was all about networking, cold calling, and sending flyers through the mail. Many small businesses were built through local, grassroots campaigns and always paid to be in [...]

5 01, 2018

The Top 5 PR Do’s and Don’ts, According to Industry Insiders

By |Industry News|

The Top 5 PR Do’s and Don’ts, According to Industry Insiders Have you ever wondered why your PR pitch just wasn’t hitting with journalists? Did you click “Refresh” on your email multiple times, hoping for some reporter to bite? We’ve all been there. We’ve had out-of-the-ballpark hits and definitely some misses. But after learning from [...]

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