21 02, 2017

6 Evergreen Branding Lessons From Marketing Master David Ogilvy

By | 2017-03-24T21:38:45+00:00 February 21st, 2017|Industry News|

David Ogilvy isn’t referred to as the ‘Father of Advertising’ for nothing. His advertising philosophy stemmed from the four principles of: Creative Brilliance Research Actual Results (for Clients) Professional Discipline Based on these principles, Ogilvy created a rich body of work and left a legacy for  generations to come. In fact, some [...]

14 02, 2017

The 7 Elements to Effective Brand Storytelling

By | 2017-04-06T16:14:05+00:00 February 14th, 2017|Industry News|

We’ve listed The 7 Elements to Effective Brand Storytelling. Use the Legend included in this post along with the corresponding numbers to define the narrative. John was upset he failed his midterm exam, and embarrassed because he was benched from sporting competitions. In order to participate, he must improve his grades by the [...]

7 02, 2017

Hiring the Right Digital Marketing Director

By | 2017-03-24T21:35:28+00:00 February 7th, 2017|Industry News|

In the current advertising world, the position of Digital Marketing Director has developed quite the industry mystique. To start, you may have heard a number of associated names like, Content Manager Content Strategist Chief Content Officer Content Marketing Manager Chief Story-Teller Brand Journalist Managing Editor Director of Content Marketing Editorial Director Web Content [...]

17 01, 2017

5 TED Talks To Help You Rethink Digital Marketing

By | 2017-03-24T21:52:18+00:00 January 17th, 2017|Industry News|

Digital marketing is expanding everyday with technical advancements in web and mobile applications. For this reason, marketers themselves must be fluid and dynamic with the changing times. However, how can you differentiate yourself from the pack when using the same strategy or communications mediums  that the entire industry has adopted? Sometimes in situations such as [...]

12 01, 2017

How Are You Encouraging Brand Loyalty in 2017?

By | 2017-02-09T17:58:42+00:00 January 12th, 2017|Industry News|

Have you ever heard the expression, “It’s better to sell a man five cars in his lifetime than one car that day”? As a business owner, it’s great to close a sale, but it’s even better to develop a relationship and make multiple sales with a customer throughout the business’ lifetime. [...]

21 12, 2016

How Amazon Has Impacted Holiday Shopping

By | 2017-02-09T17:59:55+00:00 December 21st, 2016|Industry News|

The themes of fellowship, gratitude, and love have symbolically become represented through the act of gift-giving, and no one understands this concept better than Amazon. Every holiday season we are greeted with a wave of products, new and old, via holiday marketing campaigns. As the seasonal spirit slowly overtakes pop culture [...]

15 12, 2016

5 Merry Ways Product  Marketers Can Help Drive Sales in The Holiday Season

By | 2017-02-09T18:00:35+00:00 December 15th, 2016|Industry News|

Whether you’re a big brand or small one, hopefully you set your sights on the holiday season early. While it is the season for merriment and spending time with friends and family, it is also ‘Open Season’ for marketers trying to connect or reconnect with customers. The game plan is different for [...]

8 12, 2016

5 Digital Marketing Tips to Keep in Mind When Marketing for Seniors

By | 2017-02-09T18:01:40+00:00 December 8th, 2016|Industry News|

If you thought that marketing in the digital age is for the young, think again. In today’s world, 60 is the new 40! Seniors, comprised of the post-World War 2 Baby Boomer generation, have some astonishing statistics to their credit, which include, but are not limited to the following: 9 million Seniors (ages 51-69) reside in the [...]