6 12, 2016

Marketing the Holiday Season

By | 2017-03-24T21:39:43+00:00 December 6th, 2016|Industry News|

The holiday season is upon us and you know what that means?  Marketing efforts are at an all-time high as we near the end of the calendar year.  Every year beginning with Halloween, product-driven campaigns permeate radio, television, print, and more recently, social media.  Consumers happily – depending on who [...]

30 11, 2016

Marketing Campaigns Aimed At Children

By | 2017-02-09T18:02:47+00:00 November 30th, 2016|Industry News|

In stark contrast to the marketing campaigns that are targeted towards adults, the ones that cater to children as their target audience, need more scrutiny and regulations. After all, children, tweens and teenagers have impressionable minds. As a general rule, most of these campaigns utilize cartoon mascots, characters from literature and pop culture, [...]

23 11, 2016

A Decade of Thanksgiving to Remember

By | 2017-03-10T11:38:43+00:00 November 23rd, 2016|Industry News|

Thanksgiving is a time for reflection, fellowship, and being thankful for the good things in your life. Whether you’re spending the holidays with family, friends, colleagues, or whomever, take the time to be appreciative that all you have. As we strive to do better for ourselves, we can forget to take [...]

16 11, 2016

7 Crazy Examples Of Limited Edition Marketing  

By | 2017-01-23T13:06:36+00:00 November 16th, 2016|Industry News|

Scarcity sells. This is an age-old belief leading brands — especially for luxury goods — to churn out limited edition products year after year. This marketing strategy is used by companies internationally and there are examples aplenty of brands who have made an effort to capture their target audience’s attention with exclusive [...]

8 11, 2016

Brand Integrity: How to be Political Without Taking a Stance

By | 2016-11-24T15:38:32+00:00 November 8th, 2016|Industry News|

Every four years the American political climate heats up, revealing starkly contrasting views on a variety of issues. Presidential, gubernatorial, and municipal elections are collectively held the second Tuesday of November with voters casting ballots for their preferred candidates. This is preceded by months, or years, of campaigning wherein the voting population [...]

4 11, 2016

10 Influencers Who Have An Active Presence On Social Media

By | 2016-11-24T15:39:20+00:00 November 4th, 2016|Industry News|

Establishing your brand’s presence on social media — especially when you are a new player — can be extremely difficult. To elaborate, it’s difficult to establish notoriety without the backing of powerful influencers in your industry. Influencers are key thought leaders for big brands and they advocate for a brand, business, product, or [...]

26 10, 2016

Facebook Unveils New-Old Marketplace: 4 Essentials You Need To Know

By | 2016-11-24T15:39:30+00:00 October 26th, 2016|Industry News|

Facebook re-launched its Marketplace feature recently, and it’s been in the news for all the wrong reasons.  Drugs, adult services, and firearms have been bought and sold on the Marketplace.  Justly, the feature has been earning its fair share of flak worldwide. Currently available in four countries – U.K., U.S., New Zealand, and Australia, [...]

19 10, 2016

5 Great Tips to Ace Marketing to Millennials

By | 2016-11-24T15:41:00+00:00 October 19th, 2016|Industry News|

What do the Spice Girls, The Titanic (film), E.T., Pokémon, Windows, and David Beckham all have in common? In one word the answer is – Millennials.  Born between 1977 and 2000, the Millennial generation primarily occupies space in higher education institutions and/or workforce.  According to Forbes, their earning potential and tremendous purchasing power [...]

15 10, 2016

5 Tips to Optimize Your Content for the Visually Impaired

By | 2016-11-24T15:41:33+00:00 October 15th, 2016|Industry News|

Every year in the U.S. during the month of October, we celebrate Halloween and other fall festivities.  While Halloween is a shared tradition for many Americans, something we don’t all share is vision impairment.  On October 15, a lesser known observance occurs annually, White Cane Safety Day – meant to recognize the [...]