2016

August 2016

7 Insights for the 2016 Summer Olympic Games

By |Industry News|

The Rio Olympics are fully underway, with over 34 counties having already placed athletes atop the podium. We’re sure you’ll be watching as the games continue, but while you enjoy the action in the stadiums and sporting arenas, have a look at some information you may not have known. The kind [...]

Utilizing the Power of Emotion in Olympic Advertisements

By |Industry News|

Utilizing the Power of Emotion in Olympic Advertisements The 2016 Summer Olympics are set to start this August 5th in Rio de Janeiro, Brazil. It is the first time a South American nation is going to host the games with 10,500 athletes from 205 different countries taking part in them. Over a period of 17 days, there will be [...]

July 2016

The Culture of Personality in Politics

By |Industry News|

The Culture of Personality in Politics Today marks the start of the Republican National Convention in Cleveland, Ohio. The event features a line up of speakers ranging from military personal and entertainers to politicians and entrepreneurs. Following suit, the Democratic National Convention will kick off one week later in Philadelphia, PA. There will be personality in abundance as [...]