29 07, 2016

6 Lessons We Learned From Brand Failures Over The Years

By |July 29th, 2016|Industry News|

6 Lessons We Learned From Brand Failures Over The Years The New Coke fiasco of The Coca-Cola Company is a well-known incident in the folklores …or rather the “cokelores” of the marketing world. This is a popular example of brand failure (due to poor market research), and there is a lot to learn from it. But then [...]

6 07, 2016

Why You (a Marketing Director) Should Hire a Marketing Agency

By |July 6th, 2016|Industry News|

Why You (a Marketing Director) Should Hire a Marketing Agency So you, a Marketing Director, are thinking about working with a marketing agency?…Oh, that thought hasn’t actually crossed your mind? Well, you should consider it. There are MANY reasons to partner with an agency to increase sales, and ease overall stress. At TalenAlexander we [...]

29 06, 2016

6 Ways Marketers Can Tap The Potential of YouTube (Channels)

By |June 29th, 2016|Industry News|

6 Ways Marketers Can Tap The Potential of YouTube (Channels) As a digital marketer or entrepreneur, if you’ve yet to utilize YouTube, then it’s time we have a serious talk. To begin with, let’s just go over the basics… Launched in February of 2005, the social media platform was acquired by Google in November of 2006 — [...]

13 05, 2016

What Are The Secret Ingredients To Marketing Success?

By |May 13th, 2016|Industry News|

What Are The Secret Ingredients To Marketing Success? Happy Friday the 13th! While we’re always game for expanding on the benefits of content marketing, we’ve decided to switch up our format. There is a great deal of misunderstanding by business owners (and marketers) when we talk about digital marketing. We typically think of ads as [...]

4 05, 2016

Spread Love: Small Business Week

By |May 4th, 2016|Client Highlight, Industry News|

Spread Love: Small Business Week Small Business Week has been a national event occurring during the first week of May since 1953 —  a presidential proclamation was made in 1963 officially establishing the week as a national event. Introduced by the U.S. Small Business Administration as a way to honor distinguished small business [...]

29 04, 2016

7 Outstanding YouTube Ads You Need to Watch Right Now

By |April 29th, 2016|Industry News|

7 Outstanding YouTube Ads You Need to Watch Right Now Are you looking for a powerful tool that can help boost your business’ growth? Wondering, what the secret formula  winning brands use? Look no further than YouTube. If you’re looking to grow your audience using the web, YouTube is the perfect platform. This multi-faceted outlet serves [...]

8 04, 2016

10 Common Content Marketing Tips for Guerilla Marketing

By |April 8th, 2016|Industry News|

10 Common Content Marketing Tips for Guerilla Marketing Without sounding too dramatic, content marketing can feel like  a war zone — And no one enters a war zone unprepared. Even with an ace up your sleeves, it is not easy convincing and converting your target audience to buy your product. This problem grows if [...]

21 03, 2016

To What Do We Attribute Brand Success In The Fast Food Industry?

By |March 21st, 2016|Industry News|

To What Do We Attribute Brand Success In The Fast Food Industry? As reported by Franchise Help, the fast food industry generates revenue of more than $570 billion. In 2015, revenue alone in the United States reached $200 billion. Compare this with a revenue of $6 billion in 1970 and it is evident there has been tremendous growth in the [...]

29 02, 2016

7 Hashtag Etiquettes You Need To Implement NOW!

By |February 29th, 2016|Industry News|

7 Hashtag Etiquettes You Need To Implement NOW! Social media platforms are abuzz with hashtags — they are being used left, right and center throughout various social media channels such as Facebook, Instagram and Twitter. But more often than not, individuals and businesses have no clue about hashtag do’s and don’ts. We’re speaking to digital marketers in particular, utilizing practices such [...]