12 10, 2016

5 Personalities Who Exemplify Personal Branding

By |October 12th, 2016|Industry News|

5 Personalities Who Exemplify Personal Branding Most of the time when we think of branding, we think in terms of a business or organization, but we often overlook personal branding.  Well known CEO’s, political and public figures have all established highly recognizable personal brands, endearing themselves to the general public and the corporate world.  These individuals have consciously positioned their lifestyle [...]

6 10, 2015

A Foray Into Nike’s Advertising: Marketing v. Branding

By |October 6th, 2015|Industry News|

A Foray Into Nike's Advertising: Marketing v. Branding “Just Do It.” I’m sure you’re familiar with this phrase and upon reading it, had an immediate association with the athletic apparel brand, Nike. For over 50 years the sportswear company has created global campaigns and co-branding partnerships with elite athletes in every sport from track [...]

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