Art

October 2016

5 Personalities Who Exemplify Personal Branding

By |Industry News|

5 Personalities Who Exemplify Personal Branding Most of the time when we think of branding, we think in terms of a business or organization, but we often overlook personal branding.  Well known CEO’s, political and public figures have all established highly recognizable personal brands, endearing themselves to the general public and the corporate world.  These individuals have consciously positioned their lifestyle [...]

October 2015

A Foray Into Nike’s Advertising: Marketing v. Branding

By |Industry News|

“Just Do It.” I’m sure you’re familiar with this phrase and upon reading it, had an immediate association with the athletic apparel brand, Nike. For over 50 years the sportswear company has created global campaigns and co-branding partnerships with elite athletes in every sport from track & field to the soccer field. The name Nike [...]