A Foray Into Nike’s Advertising: Marketing v. Branding

By |October 6th, 2015|Industry News|

“Just Do It.” I’m sure you’re familiar with this phrase and upon reading it, had an immediate association with the athletic apparel brand, Nike. For over 50 years the sportswear company has created global campaigns and co-branding partnerships with elite athletes in every sport from track & field to the soccer field. The name Nike [...]