Brand Development

November 2016

7 Crazy Examples Of Limited Edition Marketing  

By |Industry News|

7 Crazy Examples Of Limited Edition Marketing Scarcity sells. This is an age-old belief leading brands — especially for luxury goods — to churn out limited edition products year after year. This marketing strategy is used by companies internationally and there are examples aplenty of brands who have made an effort to capture [...]

Brand Integrity: How to be Political Without Taking a Stance

By |Brand, Industry News|

Brand Integrity: How to be Political Without Taking a Stance Every four years the American political climate heats up, revealing starkly contrasting views on a variety of issues. Presidential, gubernatorial, and municipal elections are collectively held the second Tuesday of November with voters casting ballots for their preferred candidates. This is preceded by months, or [...]

March 2016

To What Do We Attribute Brand Success In The Fast Food Industry?

By |Industry News|

As reported by Franchise Help, the fast food industry generates revenue of more than $570 billion. In 2015, revenue alone in the United States reached $200 billion. Compare this with a revenue of $6 billion in 1970 and it is evident there has been tremendous growth in the fast food industry. […]

December 2015