12 01, 2017

How Are You Encouraging Brand Loyalty in 2017?

By |January 12th, 2017|Brand, Industry News|

How Are You Encouraging Brand Loyalty in 2017? Have you ever heard the expression, “It’s better to sell a man five cars in his lifetime than one car that day”? As a business owner, it’s great to close a sale, but it’s even better to develop a relationship and make multiple sales with a [...]

30 11, 2016

Marketing Campaigns Aimed At Children

By |November 30th, 2016|Industry News|

Marketing Campaigns Aimed At Children In stark contrast to the marketing campaigns that are targeted towards adults, the ones that cater to children as their target audience, need more scrutiny and regulations. After all, children, tweens and teenagers have impressionable minds. As a general rule, most of these campaigns utilize cartoon mascots, [...]

6 10, 2015

A Foray Into Nike’s Advertising: Marketing v. Branding

By |October 6th, 2015|Industry News|

A Foray Into Nike's Advertising: Marketing v. Branding “Just Do It.” I’m sure you’re familiar with this phrase and upon reading it, had an immediate association with the athletic apparel brand, Nike. For over 50 years the sportswear company has created global campaigns and co-branding partnerships with elite athletes in every sport from track [...]