Brand Management

8 11, 2016

Brand Integrity: How to be Political Without Taking a Stance

By |Brand, Industry News|

Brand Integrity: How to be Political Without Taking a Stance Every four years the American political climate heats up, revealing starkly contrasting views on a variety of issues. Presidential, gubernatorial, and municipal elections are collectively held the second Tuesday of November with voters casting ballots for their preferred candidates. This is preceded by months, or [...]

18 05, 2016

Are You Building Brand Equity?

By |Industry News|

Are You Building Brand Equity? While most of our conversations at TalenAlexander are built around branding, we often spend most of our time trying to define the term, brand. However, we rarely talk about developing branding intangibles. While digital marketing, marketing collateral, company culture, and business philosophy comprise a large part of your brand, how can [...]